Prima (and Prima+) is recognised for their value:  High spec products at a much lower price

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Prima products are specifically built to combine great features and looks that will make you want to own one.

Prima + products have added functions and style features that make them comparable with more expensive brands but at a much lower price adding to the value of buying Prima.

And because Prima products are always backed by an up to 5 year parts & 2 year labour guarantee you can continue to benefit from the value of buying a Prima product with complete peace of mind for years to come.